BLUE OCEAN STRATEGY

Create Uncontested Market Space and Make the Competition Irrelevant
Value Innovation
Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers. Cost savings are made by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates.Blue ocean strategy is about revolutionary value innovation.
Workshop detail
Holiday Villa, Subang Jaya 5~6 November 2008 9am ~ 5pm RM1600/pax, HRDF claimable *inclusive of lunch and a copy of "Blue Ocean Strategy" Contact Detail
email: wan-kheeyan@k365labs.com Tel: 56362080 ~ Bee Im (marketing)